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Marketing Technology News: MarTech Interview with Ricky Gordon, General Manager, Digital at Vistaprint “The release of iOS 14.6 has changed the game for mobile marketers,” said Ikkjin Ahn, CEO of Moloco. “While iOS installs of Casual games used to average more than twice the cost of Android installs, they’re now only slightly more expensive. And as more and more users opt out of tracking, install costs for Core games are rising as advertisers compete to attract high-value users. Although these changes are substantial, the data in this report charts a clear path to success through Q4 2021 and beyond.” The average cost-per-install (CPI) for Casual games — such as those in the Arcade, Card, Puzzle, and related categories — has declined by 38% since the release of iOS 14.6 on May 24, 2021. On iOS, CPI rates for Casual games have declined 45%, while the decline is slightly less (30%) on Android. Advertising costs initially spiked on both platforms after the launch of iOS 14.5 (by 20% on iOS and 97% on Android), before declining learn more here after the launch of iOS 14.6, when game publishers were required to prompt users to either grant or deny access to their device identifier as part of Apple’s App Tracking Transparency (ATT) framework. Meanwhile, in the Core games category — which includes Action, Sports, Racing, and Card games, for example — both iOS and Android saw advertising costs increase after iOS 14.5 was released (10% on iOS and 67% on Android). But that trend did not stay consistent following the release of iOS 14.6; average CPI on iOS increased an additional 64%, while average CPI on Android saw an 8% decrease. These trends demonstrate how the value advertisers place on each category and each platform have come to overlap — Core games are traditionally considered more valuable than Casual games, and iOS traffic is considered more valuable than Android traffic (due to higher IAP conversion rate).


[Wildlife Images photo] A Grants Pass wildlife rehabilitation nonprofit says it has had look at here more animals brought in with gunshot wounds this year than the two prior years combined. So far in 2021, Wildlife Images Rehabilitation and Education Center has taken in 10 wild animals with gunshot wounds, according Jen Osburn-Eliot, the nonprofit’s animal services manager. “In 2020, we only had two gunshot animals,” Osburn-Eliot said. In 2019, we only had three, so we’re up a lot.“ Three of the animals shot were Canada geese injured during hunting season, according to Osburn-Eliot. The seven other animals included three red-tailed hawks and a “good amount” of black ravens. “Of those, only one was released,” Osburn-Eliot said. Wildlife Images rehabilitated one injured Canada goose in January and released it back into the wild, and veterinarians are in the early stages of treating a male red-tailed hawk brought in Oct. 19 from Central Point. The hawk had two bullet fragments in its wings: one in the animal’s muscle that was removed and another that will stay inside the bird.